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Land Rover is poised to offer a road-biased luxobarge to a competitor the Mercedes-Benz S-Class by the end of the 10 years.

That’s according to Autocar which reviews that Land Rover is developing the vehicle, code-named the Road Rover, in parallel with a next-generation Jaguar XJ.

The vehicle will reportedly include an electric powertrain and provide dynamic performance nothing you’ve seen prior observed in a Land Rover.

However, it is also reported to be arriving with some off-road capability-most likely soft-road capability-to carve out its market on the market.

The idea of a road-biased Land Rover isn’t new.

The English automaker as early as the 1950s wanted to provide a vehicle that bridged the space between your original Land Rover and vehicles of your day, under the Road Rover code name also.

The first prototype was a capturing brake-style vehicle code-named the SNX 36.

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Over another two decades, Land Rover would refine the idea into what would end up being the first Range Rover eventually.

If today’s Road Rover proves successful, the lineup could be seen by us expanding.

The considering is that they’ll help insulate Land Rover from any potential result in the current romance buyers appear to have with SUVs.

Autocar reports a repeal of the Road Rover could happen as soon as the 2019 LA Car Show.

The British publication also reports that Land Rover design boss Gerry McGovern is sketching up a potential Bentley Bentayga and Rolls-Royce Cullinan rival.

The model would feature its design and not be considered a derivative of the number Rover simply.

 

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