Twitter is testing allowing tweets to be expanded to 280 characters – double the prevailing limit – in the latest work to improve flagging development at the social network.

On Tuesday that the new limit San Francisco-based Twitter said, a major change for the messaging system known because of its 140-character tweets, aims to handle “a major cause of frustration” for most users.

Twitter chief executive Jack Dorsey fired off what may be main expanded tweets.

“This is a little change, but a large move for all,” he wrote, getting in touch with the prior limit was an “arbitrary choice”.

“Pleased with how thoughtful the team has been around solving a genuine problem folks have when wanting to tweet,” Dorsey added.

A “small group” of users will discover the new limitations before Twitter decides on rolling out the changes more broadly, the ongoing company said.

“Wanting to cram your ideas into a tweet – we’ve all been there, and it’s a pain,” product supervisor Aliza software and Rosen engineer Ikuhiro Ihara said in a post. “We’re doing something new: we will try out an extended limit, 280 characters, in languages influenced by cramming.”

Twitter planned to leave the old limit in place for tweets in Japanese, Chinese and Korean because internal data showed written characters in those languages packed plenty into the allotted space.

“Our research shows us that the character limit is a significant reason behind frustration for individuals tweeting in English, but it isn’t for those tweeting in Japanese,” Rosen and Ihara said.

“Also, in every marketplace, when people need not cram their thoughts into 140 characters and actually involve some to extra, we see more folks tweeting.”

Tweets, which became a public company in 2013, hasn’t reported an income, though it has generated a loyal base of celebrities even, journalists and political figures, including prolific tweeter US Chief executive Donald Trump.

In its latest quarter, Twitter reported its base of monthly active users unchanged at 328 million set along the first 90 days of the entire year or more just five percent from a year previous.

Its growth has didn’t keep speed with public network innovator Facebook, which includes some two billion users, and Facebook-owned Instagram, with 800 mils.
‘Making it easier’

“We’re hoping fewer tweets come across the character limit, that ought to make it easier for everybody to tweet,” Ihara and Rosen said in blog post.

“We understand because so many of you have been tweeting for a long time, there could be an emotional connection to 140 characters… But we attempted this, noticed the charged power of what it’ll do, and fell in love with this new, brief still, constraint.”

Twitter has been wanting to attract users by offering more video, including live streaming of sports, looking to broaden its charm.

“More is way better; without doubt,” Gartner analyst Brian Blau said of growing room in tweets. “It is still small content, still, you can put a complete lot within.”

Response on Twitter was mixed, with some lobbying for the initial cap and the pressure is put on succinctly express thoughts.

“The 280-personality limit is an awful idea,” New York Times tv critic James Poniewozik said in a Twitter post retweeted 12,000 times and liked 30,000 times in just a matter of hours.

“The complete beauty of Twitter is it forces you expressing your opinions concisely.”

Analyst Jan Dawson of Jackdaw Research fired off a tweet telling: “Worried that we’ll lose the inherent glanceability of almost all 140-character tweets. Moreover, not the fix Twitter needs.”

Many others on Twitter welcomed the news headlines and said raising the character cap was long overdue. Some individuals vacation resort to long strings of rapid-fire tweets already, known as “Twitter storms,” to string extended comment together.

Looking like Facebook?

The messaging platform reported a net loss of $116 million in the next quarter, slightly wider than its $107 million loss this past year.

It remained an open up question if the new tweet limit would ignite the development and engagement Twitter must compete in the fast-moving social media segment.

“The greater they expand, the greater they start looking like Facebook,” Enderle Group analyst Rob Enderle said of Twitter.

“And if indeed they begin looking like Facebook, then Facebook will need them away and gets the legislative battle chest for this.”

The move by Twitter may be rendered moot by changes in lifestyle as a result of trends in voice-commanded digital assistants and taking a look at the world through mixed-reality glasses, according to Gartner analyst Blau.

“What exactly tweeted in those worlds?” Blau said. “We start to see the Twitter type of battling to understand this business right while everybody else is relocating another path.”


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